REBORN COLLECTIVE

CREATIVE DIRECTOR + LABEL BRANDING + PHOTOGRAPHY

I was the Creative Director of Reborn Records, a music label I helped launch in 2021 in Redding, California. From the very beginning, I was deeply involved in building the brand’s identity from the ground up—developing its visual language, tone, and creative direction to reflect our mission and heart. I led the design and production of all creative content, including photography, film, video, and graphic design for each artist and album we released.

My goal was always to unify our artistic voices under a cohesive aesthetic that felt both authentic and elevated. I also had the opportunity to guide and mentor a team of creatives, ensuring they understood and carried out our vision across every project. In addition, I managed all content creation and marketing strategies across platforms like Instagram, Spotify, Apple Music, and YouTube—helping us grow our reach and build meaningful engagement with our audience. The role allowed me to merge leadership, storytelling, and design in a way that stretched me creatively and refined my vision.